Sometime over the summer during the sea of mind-bending news updates that have defined recent life, the CFDA Fashion Awards (colloquially described as the “Oscars of fashion”) announced their 2020 nominees. The category for Global Men’s Designer of the Year (a sort of “Best Actor”, to keep with the analogy) were a few usual characters — Dries, Virgil, Kim Jones, JW Anderson — alongside a relative newcomer, Craig Green.
Despite lacking a creative director role at a major fashion house on his resume or possessing the sheer name power of his fellow nominees, Green’s eponymous label has been deserving of its place amongst such lofty company. Since his debut collection in 2013, Green’s work has been defined by grounded and wearable pieces across many different style lines while still saving space to push boundaries and experiment with more heady pursuits.
Born into a family of British carpenters, Green's first artistic aspirations lied within the world of sculpting and painting — a creative spin on the household profession. While studying at Central Saint Martins in London, a fashion course turned the young designer's head. The appeal of fast-moving boundaries within the world of textiles opened a new lane of possibilities. Despite leaving his sculpting artisanry behind, the practical, creative muscles built upon his youth in working class Britain continued as an important motif of Green's new journey in fashion.
In recent years, the Craig Green brand has married workwear with spiritual thinking by way of designs that are consistent but avoid banality through creative loopholes — figuratively and sometimes literally.
“That romantic idea of uniforms and how things are becoming more and more mechanised,” Green explained to Dazed about his signature look. “The need for skilled people is less and less so you don’t really see a group of mechanics in mechanic uniforms like how you used to. All of those things you’d use to protect you while you work almost don’t have a use anymore.”
Our new Craig Green capsule includes a selection of sweatshirts, long sleeve tees and pants from recent collections. These new garments join our existing range of foundational quilted chore jackets. The pieces are perfect as comfortable loungewear and also elevated layering pieces for cold weather months. Like all of Green’s work, the aesthetic appeal of his designs are backed up by a core of British workwear dependability.