Dressing between seasons is often a challenging prospect, one filled with equal parts unpredictability and opportunity for a wardrobe reset. To kick off our Spring/Summer ‘21 drops, we’re excited to introduce the latest collection from a brand whose foundation is built upon the marriage of utility and imagination — a fusion ideal for inter-season outfits.
In recent years, Craig Green’s garments have accented the wardrobes of an eclectic swath of celebrities, ranging from Drake to Billie Eilish, Kendrick Lamar to Robert Pattinson and more. Few menswear brands in recent years have been able to capture a similar balance between wearability and experimentation, one that brings unique designs features to practical crewneck sweaters, chore coats and other everyday pieces.
“There was something about that feeling of reality, which got me thinking that how we dress now is really for our own comfort and pleasure,” Green explained to Vogue about the collection. “You don’t get seen by people very much. Our intimacy with clothing has changed a lot, so it’s really about what makes us feel good.”
Within our first drop from Craig Green SS ‘21, you’ll find clothes that are efficient in their construction but invite the wearer to follow a string (quite literally) of imagination that can lead to the escapism we are all currently seeking when presented the opportunity to get dressed.